Created in 1984, Grenoble Ecole de Management (GEM) is a Research and Higher Education institution of the Chamber of Commerce and Industry of Grenoble. GEM is one of few fully accredited (EQUIS, AACSB, and AMBA) business schools worldwide. At the French level, GEM is a member of the Conférence des Grandes Ecoles and it is regularly ranked as the 6th business School in France. Over the last three decades, GEM has developed a focus on issues related to digital technology and practice evolution, addressing social acceptability, evolution of organizational practices, and entrepreneurship through research. Its main fields of expertise comprise deliberate and emergent strategies of innovation, information and communication technologies (challenges and impact of business practices), new product development and marketing of innovative products and services, and emerging business models.